Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Sunday, September 14, 2008

Blogger blog tips and tricks to get more traffic and other improvements

Note: all these short tutorials  are for "new blogger" also called "layouts" and may not work for "classic templates" also called "original blogger." If you want to upgrade (recommended!) follow Google's instructions here

Want to encourage others to start blogging? The last tip is a 90-second video to creating your first blog!


Here are some of the tips in this article:

  1. Find great free custom templates for your blog.
  2. How to view your layout HTML to make changes.
  3. What to do if you get errors.
  4. Get more traffic from search engines by making the title tag of your web page the same as the title of your post.
  5. When several posts are showing on the home page, have each offer a "Read more" link.
  6. Changing or hiding the Google navbar at the top of the page.
  7. Easier post editing.
  8. Fixing the "Tag is not closed" error
You might also be interested in:
1. Get a free custom design for your blog

  1.  70 Great designs from around the web
  2. Some very nice free designs by Blogger Tricks.com 
  3. Classic designs from Free Blogger Templates
  4. Most favorited designs at BlogSkins.com
  5. Designs by one of Google's chosen designers 
  6. Simple templates from eBlog templates
2. Start by viewing the layout HTML so you can make changes

To make these changes, you'll need to be in the Layout / Edit HTML tab in the blogger editor, which looks something like this:

Be sure to click the "Download Full Template" link and save the file before continuing. This is a backup of your site layout that you can use to go back to before you made changes, in case you make a mistake.

To get started, from the Edit HTML page, click the small checkbox to expand Widget Templates, which looks something like this:

Once that's done, you should be able to see and edit all the code necessary for these tips to work. Here's a brief introduction to what a lot of the code on your page is there for:

The <body> area of your template is mostly (1) sections and (2) widgets.
  1. Sections mark out page areas like the sidebar, footer, etc.
  2. Widgets are an single page elements like a picture, blogroll, or anything else you can add from the Page Elements tab. You can include any HTML you like around the sections in your template.
Each section in your template has an opening and a closing tag, looking something like this:

<b:section id='header' class='header' maxwidgets="1" showaddelement="no">
</b:section>


3. What to do if you get errors
Errors are not uncommon, but can often be worked around, or will clear themselves up.

General tips:
  1. Close the page that is giving you a problem and try again in a few minutes.
  2. Log out and log back in again.
  3. Check the unfixed issues page.
  4. Rebooting your computer is one option, but usually the issue can be made to go away without that.

Getting an error message page?
  1. Trying going back one page (leave the error message page) and refreshing the page, then trying what you did again. You can click the refresh button, or press the single F5 key at the top of your keyboard. (You can also hold down the Ctrl key on a Windows computer while pressing the F5 key.)
  2. Switch to a different browser before trying again. Try switching between Internet Explorer (or Maxthon) and Firefox (or Flock).
  3. Clear cache (delete temporary Internet files) and cookies in Tools-Internet Options.
    Not seeing the latest update?
    1. Add a question mark to the end of your blog's internet address in the address box and check again.
    2. If you're in classic Blogger, try republishing
      4. Get more traffic from search engines by making the title tag of your web page the same as the title of your post.

      This helps search engines show searchers the topic of each post you've written. Otherwise they may just show the name of your blog for every post. After this change, search engines should show searchers the actual title of the blog post on the search engine results page. Here's a before and after example:


      Here's what you do. First, search for this text:

      <title><data:blog.pagetitle/></title>

      And replace it with this text:

      <b:if cond='data:blog.pageType == "item"'>
      <title><data:blog.pageName/> | <data:blog.title/></title>
      <b:else/>
      <title><data:blog.pageTitle/></title>
      </b:if>

      Now the title of your post will also be the title of each web page, followed by the name of your blog. If you want to eliminate the name of your blog from the title of your web pages entirely, use this as a replacement instead:

      <b:if cond='data:blog.pageType == "item"'>
      <title><data:blog.pageName/> | <data:blog.title/></title>
      <b:else/>
      <title><data:blog.pageTitle/></title>
      </b:if>

      5. When several posts are showing on the home page, have each offer a "Read more" link.

      This is a more advanced technique. Note that this won't affect a page that is just a single post. Read Google's tutorial if you're having trouble. Here's the abbreviated version of what to do:

      Step 1 of 3: Add the below to your style sheet. If you know what you're doing, you won't need the <style> and </style> tags, but if it isn't working, try it with these:

      <style>
      <b:if cond='data:blog.pageType == "item"'> 
      span.fullpost {display:inline;}
      <b:else/>
      span.fullpost {display:none;} 
      </b:if>
      </style>

      Step 2 of 3: Add the following code to your template, somewhere after the <data:post.body> tag:

      <b:if cond="data:blog.pageType != "item"">
      
      <a expr:href="data:post.url" href="">Read more!</a>
      </b:if>

      Step 3 of 3: Then add span tags to each post, so they look something like this when viewed on the "Edit HTML" tab of the blogger editor:

      Here is the beginning of my post. <span class="fullpost">And here is the rest of it.</span>

      Tip: You have to be working in the "Edit HTML" tab of the blogger editor, and you should make adding the fullpost span code the last thing you do: DO NOT switch to the "Compose" tab once the span tag has been added. The editor may remove the fullpost span code if you do. Google will probably eventually fix this, but for now, you have to make your final changes from the "Edit HTML" tab and then click "PUBLISH POST" when done.

      Here's Google's tutorial on this effect, which they call creating expandable post summaries.

      6. Hide the Google bar at the top of the page

      Note that Google discourages this, but specifies that it is NOT against their terms of service. Also realize you can change the color from Layout / Page Elements, and clicking on the "Edit" link for the Navbar page element. You have your choice of Blue, Tan, Black, or Silver.
      1. Blocking the "next blog" link. Google's method for blocking it on a LAN.
      2. Completely hiding the Navbar: one method.
      7. Easier post editing

      Make the box you type and edit in larger:
      Pressing down with the mouse and dragging on the tiny gripping lines showing on the lower-right box corner (shown below)


      Easier image dragging:
      Making the editing box bigger helped, but also try pressing the enter key on your keyboard to add more lines of space where you want the image to go. Delete the extra lines of space when you're done.

      Use keyboard shortcuts:
      To use these, hold down the "Ctrl" key on your keyboard while pressing:
      • shift + a = Link
      • l = Blockquote, when in HTML-mode only (this is the lower-case letter "L")
      • shift + p = Preview
      • d = Save as Draft
      • p = Publish Post
      Some keyboard shortcuts you probably already use in other programs also work in blogger. Again, hold down the "Ctrl" key on your keyboard while pressing any of these keys:
      • s = Autosave and keep editing
      • b = Bold
      • i = Italic
      • z = Undo
      • y = Redo
      8. Fixing the "Tag is not closed ... " error

      Here's what the beginning of a typical error message of this type looks like:


      If you switch back and forth between Edit HTML and Compose modes, in some situations blogger will remove some closing tags. They are easy to type back in.

      When you see the error, just scroll down until you see the text that blogger has highlighted for you as being in error.

      If the tag not closed starts with an embed (I've shown this below highlighted in green) near the end of the text blogger highlighted as in error, you'll need to add a closing embed tag (highlighted in yellow below). If there is a div tag at the very end, type your just in front of it, as shown. Click the picture below for an enlarged version.


      So that you can encourage other to blog, here's a 90-second video on how to create your first blog on blogger:


      Read more!

      Thursday, May 22, 2008

      Be a good neighbor, and make your site more popular.

      Here's a simple tip for making your website more interesting to search engines and other site owners to get more traffic to your site. (This a simplified explanation, instead of using a lot of SEO gobbeldygook.)



      Link to your own pages, especially when you're also linking to outside pages. Why is that so simple, and important?



      Every page on your website or blog has a value. That value counts like a vote when you have a link to another page. Say a page on your site is worth a fictional value of 100, and you have five outbound links on that page. Each one of those links will give a vote of 100/5 = 20. If you had 100 outbound links on that page, each link would be worth a vote of 1 for the page it linked to.



      giant strong chain linkLinks make your site more valuable in several ways



      Search engines use these votes to determine what pages on the internet are more important than others. Let's break links into two kinds: linking to other pages on your own site, and linking to pages on other sites.



      The first thing to know is that by linking to other sites search engines learn more about what you are about, so they can send more traffic your way for whatever topic your pages are most expert on. They also can send you more traffic if they determine that you link to other pages that might be useful. This means they might consider your site a good reference if you link to other sites.



      Linking to other sites makes the owners of those sites more likely to visit and leave a comment, and even to link back to you from their site. This brings traffic from people who click the link and helps search engines learn more about your site, so they can send more of the right kind of traffic.



      But each link to an outside site takes some of the value of your page and spreads it to to other sites. By contrast, if you only linked to your own pages, that value/those "votes" would all keep their highest value within your own website.



      Linking computers and websites on the internetWhat to link to



      What to do? Make sure that all the content on your site contains plenty of links to other pages on your OWN site, as well as some links where appropriate to other sites. That way you're not giving away too much of the value of your page to other sites, but you still make your site more valuable by linking to them.



      Make sure the links are from words (known as the link's "anchor text") that are descriptive of the page they take you to. That way most of the value of the links is kept within your own site, but you also help the search engines learn more of value about your site (so they can send you more traffic) and you help other website owners learn about and take an interest in your site.



      How to get links and find out who links to you



      You can see who has links to your site by checking your statistics/analytics for referring sites, to see who has come to your site by clicking a link on another site. Another way is to sign up for Yahoo! SiteExplorer. Yahoo! will give you a list of the other sites that link to you. Don't try this on Google - they won't show you ALL the links.



      Television is your biggest time waster!And don't forget to comment on other people's blogs - it produces a link back to your site, and is a friendly way of introducing yourself to other site owners and getting traffic (some search engines sometimes treat comments as a different class of link.) Also get involved on social sites like Twitter, Digg and MySpace and create links to your website on those sites. (Those sites are becoming more powerful all the time.)



      Also try these advanced methods of getting links. Don't have time for any of this? Watch less TV and you'll have time. Here's a good overview of most of what you should be thinking about when promoting your website.


      Read more!

      Thursday, May 01, 2008

      Domains Under $2? Simple! $1.99 Through Yahoo

      Some people have heard of this deal, but don't know how to get it to come up. Other people think the deal has ended. Not if you go through the steps properly! Here's how:

      How to get the offer to come up

      Yahoo keeps threatening to make this go away, and sometimes it's inaccessible for periods. If you have a Yahoo! account, sign out first, then search Yahoo! for "1.99 domains yahoo" and click the relevant ad links. (Don't do this from anywhere but Yahoo!, so Yahoo! doesn't have to pay anyone for the ad!) It will step you through buying a domain. Confirm that the 1.99 price is showing on each screen.

      Watch out for the tricks

      To get to the domain search screen, look carefully at your choices. You don't want to click a link for hosting, for example, just for domains. And once you have entered your choice of domain, and Yahoo! comes back and tells you your domain is available to buy (see below for how to find a good name) if you look carefully at the screen, you'll see there are two buttons you can click to continue. Last I checked, they both said "Sign up." However, one will take you to a screen with an inflated domain price. If that happens, go back one screen and click the other button.

      I suggest buying with Paypal to prevent the domain auto-renewing at a much higher price once the first year has ended. Or, if you are POSITIVE you will to keep the domain for more than one year, transfer it to GoDaddy right away for about $7.95. That way it will be yours for two years, and GoDaddy is unlikely to start auto-renewing at exorbitant prices (due to their business model).

      Create a new account

      Man examining internet URLYou'll need to create a new Yahoo! account. Look for the confirmation email in the new account and click the relevant link and the account will go through faster (so you can set your DNS, etc.) Takes some minutes before the account is approved.

      I switch from Yahoo! for later years sometimes. 1 & 1 hosting had a good deal for renewals recently.

      How to find a good domain

      Bust a name is really the best, IMHO. Builds domain names for you, finds synonyms, lots of tools for extending the name or creating special combinations, saving your searches, instant search, etc. MakeWords is good for a quick check with some common prefixes/suffixes. And Nameboy and Dot-o-mator have some nice options as well. (Sometimes it's easiest to start with Thesaurus.com or Wordsmyth though.)

      Oh, and the Web 2.0 name generator is always good for a laugh -- or for ideas. (But it's results ARE real, available domains.)


      Read more!

      Wednesday, April 30, 2008

      SEO Cheat Sheet of Technical Issues for Web Developers

      Extremely brief summary of technical issues you need to know. Both a great starting point and a great reference. View screenshots of the SEO reference here, or go straight to the PDF download. Also some great SEO checklists for beginners here.


      Read more!

      Thursday, January 10, 2008

      Make your business site rock in 20 minutes or less

      Have a site, not sure what to do next? Here's a quick and easy starting point for any site (read to the end for more advanced stuff):

      1. Get into Yahoo!'s and Google's local directories. This means people searching for businesses like yours in your area WILL find you.
      2. Create an email signature with a link to the site. This is so all your emails will have a link to your site for people to click (kind of like a P.S.).
      3. Whenever you send one of those fun or useful emails to multiple people, also bcc: it to your blog. Whatever stuff you're already sending out, whether it's tips, news, jokes, pics .. whatever. (Get a free blog in just minutes, and if you use blogger, here's how to email your posts.)
      Now every time you send an email that gets added to your blog, it will also add a link to your website. And those emails adding onto your blog will start showing up in search engines results. And people who get your emails will click to your site, and forward your emails to other people who click over to your site, and so forth. Get your free blog from Blogger and Google will index it, and find your business site from there.

      Interested in the advanced stuff? Here's the beginner's guide, plus a great resource for more articles, and then there's my favorite: a great guide to ranking factors for your site. Worth doing if you are able to edit your HTML is to find the
      </head>
      on the html of your home page. Then paste this just in front of it:

      <meta name="description" content="This sentence describes my business.">
      Change "This sentence describes my business." to something reader friendly.

      Of course, every business should collect whatever customer information it can and market to their existing customer base


      Read more!

      Monday, January 07, 2008

      Google ad results first for site search?

      I extensively use Google's search within site feature---which can be added manually to any search (though I use a Firefox toolbar button) by adding "site:domain.com" to any search, replacing "domain" with the name of the domain to be searched.

      In response to a recent comment on Google's nofollow I tried this type of search at Pegeen flower girl dresses. Never seen results like this before: a whole PAGE of ads preceded the organic SERPs! Also showed ads in this format.

      Anyone have any idea why this might be? Marg from Pegeen notes some problems with the site showing in the SERPs just recently. I've put a thumb of the problem below. Any thoughts?


      Read more!

      Friday, December 14, 2007

      Protecting reputations, changing perceptions in the face of negative publicity on the web

      I've provided a brief overview in four strategic areas at the TweetSmarter blog.


      Read more!

      Wednesday, December 05, 2007

      Quality information on understanding PPC

      I am extremely impressed by the quality of information I've found on optimizing your internet advertising over at the RedFly PPC Marketing blog.

      Warning! Dave Davis, managing director at RedFly, doesn' t shrink from digging into the technical nitty gritty of what works and how to do it in a PPC Campaign. But check it out: He explains things exceptionally clearly.

      Dave also seems to have a helpful response to virtually every post comment. Really one of the most amazingly helpful places for PPC on the internet. Dave started posting about PPC around nine months ago, so this blog hasn't had time to become as popular as it deserves too (and will!)

      Incidentally, never met the man. Just read the blog today. It's just such a pleasure to come across something so helpful and share it with others!


      Read more!

      Saturday, December 01, 2007

      Bashing Google's rel="nofollow"

      Sorry, going against the crowd on this one. (And if you aren't familiar with this issue, this will likely sound like a lot of gobbeldygook.)

      Everyone is always looking for ways to rank better in Google, trying to figure out the innumerable facets of their ever-changing algorithm. Now Google gives a clear cut method, and everyone is up in arms. Why? Because they phrase it in terms of penalty, rather than benefit.

      Just call rel="nofollow" "GoogleTagToHelpMeRankBetter"-and it would be much more popular---a white hat way to rank better! And regardless, it's basically just a way to prevent the organic SERPs from being sorted by money---which I think everyone agrees is a good thing. As Matt Cutts has pointed out:

      "A domain that sells links that pass PageRank can lose the ability to flow PageRank, it can lose PageRank in the Google Toolbar, it can be demoted, and if the content is spammy enough, it can be removed from Google's index."

      Google has been moving very rapidly to a much greater partnership with webmasters. They started out opaque and non-responsive, and are now much more transparent and responsive. This is a simple tool for webmasters to use to prevent the index from becoming all about money. Google has put the most impressive collection of brainpower ever gathered in a public company to keep the index clean and of high value. Search is not a trivial problem to solve, and Google does it better than it's ever been done.

      People are also mad that Google added to the purpose of rel="nofollow" over time, from it's original purpose of blocking comment spam. Fine. Use a robots.txt blocked intermediate page instead. No one is forcing use of rel="nofollow"---it's a convenience.

      And it's always been the case that some of what you do to optimize for one search engine will not help/may hinder optimization for another search engine.

      (And, frankly, if you're aware of the problem, and you can't think of a way to make your paid links look "natural," optimization isn't really something you should be messing around with. While I advocate against this, still, those who complain should be able to find ways of doing things the way they want to.)

      rel="nofollow" is a way, like robots.txt, to adjust your link equity to benefit your rank in search engines. All search engines do, and should, penalize excessive spam and black hat methods.

      Google reduces the value of your content for a variety of reasons, whether you use robots.txt or rel="nofollow" (and other methods) or not. Using them gives you a greater variety of methods of adjusting your link equity and monetizing via advertising. The SEO/SEM community has requested a variety of things from Google to minimize content theft and organic rankings penalties. Google has responded to requests from this community, and continues to respond (addressing subdomain spam currently).

      There are a lot of things Google isn't doing, but no one is doing what they do---the algorithm---better than Google. Helping users use advanced operators, tabbed results, and much more are proven to help users get better results over time. Google seems more interested in providing the best results from the simplest interface, leaving a great opportunity---the interface/GUI---to it's competitors.

      My problem is that sometimes it's nice to make something look like a paid advertisement and have it pass page rank, when it isn't paid. Remember all the "ads" to help people donate after Katrina, or the tsunami? I had no problem "recommending" (passing PageRank) to the Red Cross at the time. (Now instead of an ad, you have to do a sidebar column article, or text link, or some such.)

      Google has shown that giving great search results is rocket science, and I'm grateful for what they've done. The quality of their search results is what has made the internet such a life-changing part of modern culture. Giving savvy webmasters who buy and sell ads the opportunity to improve their placement in search results by adding rel="nofollow" to paid ads really seems pretty straightforward to me. Google's been publicly discounting obvious selling of PageRank for a very long time, now they are just making it easier for webmasters.

      Since this is a blog with very little readership, I wouldn't expect much in the way of comments, but to forestall one kind, yes, I know Google is very powerful, and no, I don't think this is an example of them abusing their power.

      I think their larger problem is trying to segregate business results from informational results. There can no such artificial segregation. It is not possible to separate commercial from non-commercial. You can take any example of one, and change it into the other. Google does this to try to make the job of keeping the index clean easier by encouraging commercial results to buy ads. Unfortunately, this is evil: suggesting that businesses should work with ads, and not their placement in the organic SERPs. I realize that commercial sites will try to spend money to improve their position in the organic SERPs, and that this effort often controverts the quality of the SERPs, but trying to strong-arm them with "Yes, spend the money, but give it to us (Google) instead" is not ethical. It's like paying protection because Google says "this is our turf."

      Google should change their position on this. It's fine to emphasize the benefit of buying ads, but not to state that you should buy ads to the exclusion of doing all you can to rank in the organic SERPs.


      Read more!

      Wednesday, October 10, 2007

      New York Times increases frequency of Most Popular changes

      Starting in late September, the New York Times apparently began increasing how frequently it moved older articles off its "Most Popular" page, making room for newer articles to appear more rapidly on the list. Several bloggers have speculated that this is a "Digg Effect" of its own kind, where large, well-established sites take their cues from the success of younger sites like Digg. Digg.com already has over 75% as many page views at the Times as of July, 2007

      Digg is well-known to have fresh articles appear on its home page by the minute, and this is part of its appeal. The NYT apparently noticed more visitors going to the most popular page and not clicking on any links, correctly surmising there wasn't anything new enough since the last time the visitor came to that page. This step by the Times follows their adding social media links to many articles in late in 2006 (Time Surrenders to Social News), shortly after Digg broke into the list of top 20 most visited sites on the web in barely over two years of operation (digg post on that news).

      Some have hypothesized the Times may have begun testing after the Onion article 'Most E-Mailed' List Tearing New York Times' Newsroom Apart got their attention ...

      It also appears the NYT may be watching the frequency of visits to the most popular page to try to fine tune how frequently new articles should appear on the list, in addition to surveying how often algorithms on other sites like digg cause new articles to appear.


      Read more!

      Wednesday, September 05, 2007

      High-gain SEO Marketing anyone can do

      This logo design blogger is running an excellent example of a contest that anyone can copy and create their own variation of to promote their website. Northern Ireland logo designer David Airey is offering more than $4,000 in prizes in his version of this contest. Contest details here. (Addendum: here's a variation that is also an incredibly effective contest for getting traffic and subscribers.)

      He's offering a wide variety of prizes, and giving you entries for linking and/or subscribing (feed) to his website. (I believe if you did this in the U.S., you would have to provide a way for entries to be had without requiring anything of entrants other than providing contact information of some kind.) You get extra entries for linking to prize providers.

      In case you don't see how this works, by making the site and contest entry page highly visible, and offering a reward for linking to prize providers, it becomes worth it for many to be a prize provider.


      Read more!