Quality information on understanding PPC

I am extremely impressed by the quality of information I've found on optimizing your internet advertising over at the RedFly PPC Marketing blog.

Warning! Dave Davis, managing director at RedFly, doesn' t shrink from digging into the technical nitty gritty of what works and how to do it in a PPC Campaign. But check it out: He explains things exceptionally clearly.

Dave also seems to have a helpful response to virtually every post comment. Really one of the most amazingly helpful places for PPC on the internet. Dave started posting about PPC around nine months ago, so this blog hasn't had time to become as popular as it deserves too (and will!)

Incidentally, never met the man. Just read the blog today. It's just such a pleasure to come across something so helpful and share it with others!