Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Sunday, September 14, 2008

Blogger blog tips and tricks to get more traffic and other improvements

Note: all these short tutorials  are for "new blogger" also called "layouts" and may not work for "classic templates" also called "original blogger." If you want to upgrade (recommended!) follow Google's instructions here

Want to encourage others to start blogging? The last tip is a 90-second video to creating your first blog!


Here are some of the tips in this article:

  1. Find great free custom templates for your blog.
  2. How to view your layout HTML to make changes.
  3. What to do if you get errors.
  4. Get more traffic from search engines by making the title tag of your web page the same as the title of your post.
  5. When several posts are showing on the home page, have each offer a "Read more" link.
  6. Changing or hiding the Google navbar at the top of the page.
  7. Easier post editing.
  8. Fixing the "Tag is not closed" error
You might also be interested in:
1. Get a free custom design for your blog

  1.  70 Great designs from around the web
  2. Some very nice free designs by Blogger Tricks.com 
  3. Classic designs from Free Blogger Templates
  4. Most favorited designs at BlogSkins.com
  5. Designs by one of Google's chosen designers 
  6. Simple templates from eBlog templates
2. Start by viewing the layout HTML so you can make changes

To make these changes, you'll need to be in the Layout / Edit HTML tab in the blogger editor, which looks something like this:

Be sure to click the "Download Full Template" link and save the file before continuing. This is a backup of your site layout that you can use to go back to before you made changes, in case you make a mistake.

To get started, from the Edit HTML page, click the small checkbox to expand Widget Templates, which looks something like this:

Once that's done, you should be able to see and edit all the code necessary for these tips to work. Here's a brief introduction to what a lot of the code on your page is there for:

The <body> area of your template is mostly (1) sections and (2) widgets.
  1. Sections mark out page areas like the sidebar, footer, etc.
  2. Widgets are an single page elements like a picture, blogroll, or anything else you can add from the Page Elements tab. You can include any HTML you like around the sections in your template.
Each section in your template has an opening and a closing tag, looking something like this:

<b:section id='header' class='header' maxwidgets="1" showaddelement="no">
</b:section>


3. What to do if you get errors
Errors are not uncommon, but can often be worked around, or will clear themselves up.

General tips:
  1. Close the page that is giving you a problem and try again in a few minutes.
  2. Log out and log back in again.
  3. Check the unfixed issues page.
  4. Rebooting your computer is one option, but usually the issue can be made to go away without that.

Getting an error message page?
  1. Trying going back one page (leave the error message page) and refreshing the page, then trying what you did again. You can click the refresh button, or press the single F5 key at the top of your keyboard. (You can also hold down the Ctrl key on a Windows computer while pressing the F5 key.)
  2. Switch to a different browser before trying again. Try switching between Internet Explorer (or Maxthon) and Firefox (or Flock).
  3. Clear cache (delete temporary Internet files) and cookies in Tools-Internet Options.
    Not seeing the latest update?
    1. Add a question mark to the end of your blog's internet address in the address box and check again.
    2. If you're in classic Blogger, try republishing
      4. Get more traffic from search engines by making the title tag of your web page the same as the title of your post.

      This helps search engines show searchers the topic of each post you've written. Otherwise they may just show the name of your blog for every post. After this change, search engines should show searchers the actual title of the blog post on the search engine results page. Here's a before and after example:


      Here's what you do. First, search for this text:

      <title><data:blog.pagetitle/></title>

      And replace it with this text:

      <b:if cond='data:blog.pageType == "item"'>
      <title><data:blog.pageName/> | <data:blog.title/></title>
      <b:else/>
      <title><data:blog.pageTitle/></title>
      </b:if>

      Now the title of your post will also be the title of each web page, followed by the name of your blog. If you want to eliminate the name of your blog from the title of your web pages entirely, use this as a replacement instead:

      <b:if cond='data:blog.pageType == "item"'>
      <title><data:blog.pageName/> | <data:blog.title/></title>
      <b:else/>
      <title><data:blog.pageTitle/></title>
      </b:if>

      5. When several posts are showing on the home page, have each offer a "Read more" link.

      This is a more advanced technique. Note that this won't affect a page that is just a single post. Read Google's tutorial if you're having trouble. Here's the abbreviated version of what to do:

      Step 1 of 3: Add the below to your style sheet. If you know what you're doing, you won't need the <style> and </style> tags, but if it isn't working, try it with these:

      <style>
      <b:if cond='data:blog.pageType == "item"'> 
      span.fullpost {display:inline;}
      <b:else/>
      span.fullpost {display:none;} 
      </b:if>
      </style>

      Step 2 of 3: Add the following code to your template, somewhere after the <data:post.body> tag:

      <b:if cond="data:blog.pageType != "item"">
      
      <a expr:href="data:post.url" href="">Read more!</a>
      </b:if>

      Step 3 of 3: Then add span tags to each post, so they look something like this when viewed on the "Edit HTML" tab of the blogger editor:

      Here is the beginning of my post. <span class="fullpost">And here is the rest of it.</span>

      Tip: You have to be working in the "Edit HTML" tab of the blogger editor, and you should make adding the fullpost span code the last thing you do: DO NOT switch to the "Compose" tab once the span tag has been added. The editor may remove the fullpost span code if you do. Google will probably eventually fix this, but for now, you have to make your final changes from the "Edit HTML" tab and then click "PUBLISH POST" when done.

      Here's Google's tutorial on this effect, which they call creating expandable post summaries.

      6. Hide the Google bar at the top of the page

      Note that Google discourages this, but specifies that it is NOT against their terms of service. Also realize you can change the color from Layout / Page Elements, and clicking on the "Edit" link for the Navbar page element. You have your choice of Blue, Tan, Black, or Silver.
      1. Blocking the "next blog" link. Google's method for blocking it on a LAN.
      2. Completely hiding the Navbar: one method.
      7. Easier post editing

      Make the box you type and edit in larger:
      Pressing down with the mouse and dragging on the tiny gripping lines showing on the lower-right box corner (shown below)


      Easier image dragging:
      Making the editing box bigger helped, but also try pressing the enter key on your keyboard to add more lines of space where you want the image to go. Delete the extra lines of space when you're done.

      Use keyboard shortcuts:
      To use these, hold down the "Ctrl" key on your keyboard while pressing:
      • shift + a = Link
      • l = Blockquote, when in HTML-mode only (this is the lower-case letter "L")
      • shift + p = Preview
      • d = Save as Draft
      • p = Publish Post
      Some keyboard shortcuts you probably already use in other programs also work in blogger. Again, hold down the "Ctrl" key on your keyboard while pressing any of these keys:
      • s = Autosave and keep editing
      • b = Bold
      • i = Italic
      • z = Undo
      • y = Redo
      8. Fixing the "Tag is not closed ... " error

      Here's what the beginning of a typical error message of this type looks like:


      If you switch back and forth between Edit HTML and Compose modes, in some situations blogger will remove some closing tags. They are easy to type back in.

      When you see the error, just scroll down until you see the text that blogger has highlighted for you as being in error.

      If the tag not closed starts with an embed (I've shown this below highlighted in green) near the end of the text blogger highlighted as in error, you'll need to add a closing embed tag (highlighted in yellow below). If there is a div tag at the very end, type your just in front of it, as shown. Click the picture below for an enlarged version.


      So that you can encourage other to blog, here's a 90-second video on how to create your first blog on blogger:


      Read more!

      Wednesday, September 03, 2008

      Google Chrome descends from the Mother Ship: 10 reasons to try this browser

      Are you a geek? Start with this comic book explanation of Google Chrome. (Seen the comic? Try this parody of it. Or this one.) Looking for a slightly longer review?

      Most of us already have several programs that browse the web (browsers). Why download another browser?

      If you use more than one browser, I recommend using Google Chrome. I have set my Gmail notifier to show me email in chrome, for example.

      Ten Reasons

      Here are the reasons, in order of importance, I think you should consider downloading and trying Google Chrome:
      1. More secure by design. Very important!
      2. Better protection from crashes by design;
      3. Makes your computer run faster (uses less memory);
      4. Runs advanced web pages very fast: Test results. (okay, soon Firefox will too, but Chrome is poised to get very fast);
      5. The best pop-up blocking ;
      6. Fast browsing (page loading, memory leak protection);
      7. Better search features (such as automating Open Search sites);
      8. Useful features not found on other browsers, although you can enable a lot of similar features using Firefox add-ons;
      9. It's open source;
      10. It's easier for developers to create for (incorporates Google Gears).
      However, I'm going to wait until they add a few more features (and it's been tested a little longer--today is day 1) before installing this for my mother. Here's another review: 7 reasons for, 7 reasons against.

      How much faster is it TODAY?

      Does Google Chrome have a security problem ?

      Note that you actually have to have Internet Explorer installed for this to work, although in principle it could take advantage of other programs.

      So here's the story: Currently, there are places all over the internet that offer harmful files for you to download. Google does a better job than any other company at identifying which web sites have harmful files, and has integrated this nicely into Chrome: they warn you about these places before you can browse to their pages.

      So, to get a harmful file onto your computer, and get it cause harm, you have to:
      1. Click a link to reach a page with a link click that will download a file;
      2. Have your browser fail to warn you that the page has harmful files on it;
      3. Click the link on that page to open a box asking you to download the file;
      4. Click "Save" in the box that pops up, authorizing Windows to save that file;
      5. Have your anti-virus program fail to block the program from downloading;
      6. Find that file on your computer and try to run it;
      7. Have your anti-virus program fail to stop the program from running.
      If you make it through all seven of these steps, it doesn't matter what your browser is. These steps have nothing to do with Google Chrome.

      So, how does the "Carpet Bombing" problem with Google's Chrome make these steps worse? In step #3 above, the download box opens automatically, but only if it's a particular type of file (java JAR). Everything else is the same. That's all!

      How bad is this, really?

      This problem has been known about for awhile now, and was left unfixed by Apple in their Safari browser for several weeks. Microsoft reports that there is no known example of anyone being affected by this (read their advisory about it).

      If you manage to find and click on harmful links without realizing and save harmful stuff, and run it on your computer, harmful things can happen. Having the download box open automatically when you reach a page seems as likely to RAISE suspicion as to trick you into clicking "Save."

      Furthermore, if you try to run the file from within Google Chrome, Windows Explorer will show a warning (that Google Chrome passed to it) that this file was downloaded from the Internet. (If you close Chrome and browse to it, Windows Explorer will run it without warning).


      Read more!

      Thursday, May 22, 2008

      Be a good neighbor, and make your site more popular.

      Here's a simple tip for making your website more interesting to search engines and other site owners to get more traffic to your site. (This a simplified explanation, instead of using a lot of SEO gobbeldygook.)



      Link to your own pages, especially when you're also linking to outside pages. Why is that so simple, and important?



      Every page on your website or blog has a value. That value counts like a vote when you have a link to another page. Say a page on your site is worth a fictional value of 100, and you have five outbound links on that page. Each one of those links will give a vote of 100/5 = 20. If you had 100 outbound links on that page, each link would be worth a vote of 1 for the page it linked to.



      giant strong chain linkLinks make your site more valuable in several ways



      Search engines use these votes to determine what pages on the internet are more important than others. Let's break links into two kinds: linking to other pages on your own site, and linking to pages on other sites.



      The first thing to know is that by linking to other sites search engines learn more about what you are about, so they can send more traffic your way for whatever topic your pages are most expert on. They also can send you more traffic if they determine that you link to other pages that might be useful. This means they might consider your site a good reference if you link to other sites.



      Linking to other sites makes the owners of those sites more likely to visit and leave a comment, and even to link back to you from their site. This brings traffic from people who click the link and helps search engines learn more about your site, so they can send more of the right kind of traffic.



      But each link to an outside site takes some of the value of your page and spreads it to to other sites. By contrast, if you only linked to your own pages, that value/those "votes" would all keep their highest value within your own website.



      Linking computers and websites on the internetWhat to link to



      What to do? Make sure that all the content on your site contains plenty of links to other pages on your OWN site, as well as some links where appropriate to other sites. That way you're not giving away too much of the value of your page to other sites, but you still make your site more valuable by linking to them.



      Make sure the links are from words (known as the link's "anchor text") that are descriptive of the page they take you to. That way most of the value of the links is kept within your own site, but you also help the search engines learn more of value about your site (so they can send you more traffic) and you help other website owners learn about and take an interest in your site.



      How to get links and find out who links to you



      You can see who has links to your site by checking your statistics/analytics for referring sites, to see who has come to your site by clicking a link on another site. Another way is to sign up for Yahoo! SiteExplorer. Yahoo! will give you a list of the other sites that link to you. Don't try this on Google - they won't show you ALL the links.



      Television is your biggest time waster!And don't forget to comment on other people's blogs - it produces a link back to your site, and is a friendly way of introducing yourself to other site owners and getting traffic (some search engines sometimes treat comments as a different class of link.) Also get involved on social sites like Twitter, Digg and MySpace and create links to your website on those sites. (Those sites are becoming more powerful all the time.)



      Also try these advanced methods of getting links. Don't have time for any of this? Watch less TV and you'll have time. Here's a good overview of most of what you should be thinking about when promoting your website.


      Read more!

      Monday, May 19, 2008

      Google making us sick? Will you have to sue your spouse for your health?

      Google Health opened for "business" today. Lots of people are wondering: is this Good, bad, or the end of the world as we know it?

      Will Google make us even sicker?

      Here's a big problem with PHRs (Public Health Record repositories) like Google Health that no one seems to be mentioning: users have to keep their information up-to-date and accurate. Gosh, does anyone ever make a mistake in their personal bookkeeping? If you hire someone to do your taxes, should you hire someone to keep your Google health records accurate, useful and up-to-date?

      If your spouse errs when entering in all that data after your last doctor visit, and a third-party makes a mistake that affects your health, what recourse will you have? Will insurance cover the health problems caused by what is essentially YOUR error? Will you have to sue your spouse to get your HMO to cover your problem? If that sounds extreme, realize there are already lots of lawsuits among family members to try to get insurance paid. Sad, but true. I remember a friend who accidentally hit a family member with their car, and the lawyers said it was typical for the injured party to have to sue to get insurance in such a case (they did, and won).

      What LEGAL privacy protections do you get? None?

      A similar issue: Your HIPAA health information protections don’t apply there. Google execs say the user controls their info and it won’t be shared without a patient OK. Nice "promise," but it’s not HIPAA. In fact, the Google TOS says "... HIPAA does not apply to the transmission of health information by Google to any third party."

      The upside, of course, is that you can add to your records. Consumers of these services even have the potential to influence medical practices in a positive way by creating more usefully detailed profiles. Greg Simon, president of the nonprofit FasterCures medical organization and a member of the Google health advisory council, points out:

      "If I bring all the information my doctor has onto my site, I can then add information my doctor does not have — my diet, workout routine, family history."
      Google's partners (some shown at right) allow you to share lab results as well as prescription information. What you can do here includes:
      • Health profile
      • Import medical records
      • Explore health services
      • Doctor search
      Google has entered a competitive field: several of the few dozen health record sites tracked by the journal Informatics Review are no longer in operation. While it may seem they haven't thought this out (past the money Google will make), it seems likely they will be the one that sticks around, and hopefully fix the inevitable problems.

      Has Google thought this out beyond the money they can make?

      And then of course there is the $57 billion or so big Pharma spends on promotion each year. GOOG made $5.19 billion last quarter, and would love to add more of Pharma's pie to it's own revenues.

      However, probably the biggest area of online scams involves health and pharma: viagra, Mesothelioma, etc. Besides simply selling drugs illegally, or selling fake brand names, by some measures, hundreds of spam sites are created every day just to show these ads and make money when people click on them. It will be interesting to see how the biggest enabler of all these schemes--Google--will be working with advertising shown through Google health.

      Google's hidden march into the financial markets?

      This seems to be another step on Google's possible hidden march into the financial markets. They have so much money to manage, and such a great core competency at managing information, won't they eventually start moving investments around based on automated reading of news? It's already a huge growth area for the upper-end investment services. Everyone on Wall Street wants to make money-making moves before the next guy. What if Google gets better at this than anyone else? What's next, world domination?


      Read more!

      Monday, May 12, 2008

      Google: So powerful, even their jokes generate bandwidth

      Google joke: TISP broadbandOkay, if you aren't familiar with Google's original joke ("TISP: Going with the flow"), it's here:
      http://www.google.com/tisp/install.html

      .. don't bother doing a double-take after visiting the link: yes, that's Google's URL: this is a joke from Google awhile back.

      And yes, they're suggesting you flush your bandwidth down the toilet for best results.

      Fast forward to the present:

      This is now actually happening.

      H2O Networks Ltd (love the name!) has found a city that their CEO Elfed Thomas says has "360,000 miles worth of sewers" that they hope to use to bring "next generation connectivity" to the residents at speeds approaching 100Mbps.

      Yes, this is really happening--the city is Bournemouth in the UK.

      Now they just need to come up with a name for the service. Suggestions?


      Read more!

      Monday, January 07, 2008

      Google ad results first for site search?

      I extensively use Google's search within site feature---which can be added manually to any search (though I use a Firefox toolbar button) by adding "site:domain.com" to any search, replacing "domain" with the name of the domain to be searched.

      In response to a recent comment on Google's nofollow I tried this type of search at Pegeen flower girl dresses. Never seen results like this before: a whole PAGE of ads preceded the organic SERPs! Also showed ads in this format.

      Anyone have any idea why this might be? Marg from Pegeen notes some problems with the site showing in the SERPs just recently. I've put a thumb of the problem below. Any thoughts?


      Read more!

      Wednesday, December 12, 2007

      Installing Google Earth to a different hard drive location.

      Install programs other than Google Earth (sample video) to a different hard drive/folder location is easier: Often as simple as selecting advanced options (or similar) when installing your program, and specifying a location. (Note that some files will still likely end up under C:Documents and Settings though.)



      google earth change drive screenshotFor Google Earth, I've heard some different methods for this, all revolving around setting the %ProgramFiles% Environment Variable to a different path---the location you want the Google Earth files to be installed instead of the path C:\Program Files. (If you don' t know why you would want to do this, here are some funny cat pictures.)



      Here's what works best of the different methods to change the install location for Google Earth:

      1. Shut down any running programs;

      2. Modify the ProgramFilesDir to your desired path (see below);

      3. Install Google Earth;

      4. Change the ProgramFilesDir back to C:\Program Files (what it was before you changed it);

      5. Restart your computer and then work normally.

      Regarding editing your registry: you can badly break your computer if you make a mistake. Don't do it if you aren't confident and methodical about it. (Again, if this isn't your cup of tea, here are some humorous cat pictures.)



      Simpler, safer way to edit the Registry/regedit



      Using this method, you will put your desired changes, as well as the current state of the registry, into text files, and then change their filetype so they will cause their contents to be entered into the registry when double-clicked. By first saving the current state of what you are changing, you can easily go back. Here's how it works:



      In step 2 the easiest way to modify your registry is simply to cut and paste these four lines (one is blank) into a text file:

      Windows Registry Editor Version 5.00



      [HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion]

      "ProgramFilesDir"="C:\\Program Files"
      (Note that "Windows Registry Editor Version 5.00"---without the quotes---means you are using either Windows XP, Windows 2000, or Windows Server 2003).



      Once you've saved that text file somewhere (remember where!) make a copy of it. In one of the copies, change C:\\Program Files to wherever you want the program to install, for example

      "ProgramFilesDir"="Z:\\Software\\Install Folder" (or wherever you want---ALWAYS USE TWO BACKSLASHES \\ wherever there was one backslash before.)
      Be sure that Windows Explorer Tools-->Folder Options-->View "Hide extensions for known file types" is unchecked before you do this next step: rename each text file from whatever.txt to whatever.reg (the "whatever" part can be anything you wish).



      The file with "ProgramFilesDir"="C:\\Program Files" in it you'll use in step 4 to restore the setting, and the one with your chosen path you'll use to change the setting in step 2.



      Once the files have been named with the .reg extension , all you have to do is double-click them (as if you were trying to open them--they will ask you to change your registry instead of opening) to change your registry. Rename them back to ".txt" files instead of ".reg" if you want to edit the contents (or drag and drop the filename into an open text editor).



      If instead, you'd like to edit the registry directly, read on. Otherwise, you're ready to complete the process. Here's how to finish up (this is a repeat of the steps listed in the beginning of this article):

      • Step 1: Shut down any running programs;


      • Step 2: Run (by opening) the .reg file you created with the new/changed path. Your registry now has a new install path;

      • Step 3: Install Google Earth;

      • Step 4: Run (by opening) the other .reg file you've created, the one with the original path in it. Now the registry is returned to its original state;


      • Step 5: To finish, restart your computer and work normally. Ta-Dah!


      Using the registry editor to edit the registry directly



      If you want to change your registry the old fashioned way and edit the registry directly, go to Start-->Run and type "regedit" (without the quotes) in the box, click OK. Then navigate in regedit to HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion and double click ProgramFilesDir and type in your new path.



      Better than other methods for Google Earth?



      Changing the registry works better than other methods. Mainly, I found some other methods of changing the %ProgramFiles% Environment Variable to a different path (such as using SET at a command prompt) didn't work well. And leaving the path changed breaks some programs already installed, notably Outlook Express (although changing it back and restarting will bring OE back to life).



      In checking out the options for modifying this install, I noticed a lot of confusion and people looking for a workable method, so link to this post if it works for you so others can find it.



      Other great Windows tips:


      Read more!

      Saturday, December 01, 2007

      Bashing Google's rel="nofollow"

      Sorry, going against the crowd on this one. (And if you aren't familiar with this issue, this will likely sound like a lot of gobbeldygook.)

      Everyone is always looking for ways to rank better in Google, trying to figure out the innumerable facets of their ever-changing algorithm. Now Google gives a clear cut method, and everyone is up in arms. Why? Because they phrase it in terms of penalty, rather than benefit.

      Just call rel="nofollow" "GoogleTagToHelpMeRankBetter"-and it would be much more popular---a white hat way to rank better! And regardless, it's basically just a way to prevent the organic SERPs from being sorted by money---which I think everyone agrees is a good thing. As Matt Cutts has pointed out:

      "A domain that sells links that pass PageRank can lose the ability to flow PageRank, it can lose PageRank in the Google Toolbar, it can be demoted, and if the content is spammy enough, it can be removed from Google's index."

      Google has been moving very rapidly to a much greater partnership with webmasters. They started out opaque and non-responsive, and are now much more transparent and responsive. This is a simple tool for webmasters to use to prevent the index from becoming all about money. Google has put the most impressive collection of brainpower ever gathered in a public company to keep the index clean and of high value. Search is not a trivial problem to solve, and Google does it better than it's ever been done.

      People are also mad that Google added to the purpose of rel="nofollow" over time, from it's original purpose of blocking comment spam. Fine. Use a robots.txt blocked intermediate page instead. No one is forcing use of rel="nofollow"---it's a convenience.

      And it's always been the case that some of what you do to optimize for one search engine will not help/may hinder optimization for another search engine.

      (And, frankly, if you're aware of the problem, and you can't think of a way to make your paid links look "natural," optimization isn't really something you should be messing around with. While I advocate against this, still, those who complain should be able to find ways of doing things the way they want to.)

      rel="nofollow" is a way, like robots.txt, to adjust your link equity to benefit your rank in search engines. All search engines do, and should, penalize excessive spam and black hat methods.

      Google reduces the value of your content for a variety of reasons, whether you use robots.txt or rel="nofollow" (and other methods) or not. Using them gives you a greater variety of methods of adjusting your link equity and monetizing via advertising. The SEO/SEM community has requested a variety of things from Google to minimize content theft and organic rankings penalties. Google has responded to requests from this community, and continues to respond (addressing subdomain spam currently).

      There are a lot of things Google isn't doing, but no one is doing what they do---the algorithm---better than Google. Helping users use advanced operators, tabbed results, and much more are proven to help users get better results over time. Google seems more interested in providing the best results from the simplest interface, leaving a great opportunity---the interface/GUI---to it's competitors.

      My problem is that sometimes it's nice to make something look like a paid advertisement and have it pass page rank, when it isn't paid. Remember all the "ads" to help people donate after Katrina, or the tsunami? I had no problem "recommending" (passing PageRank) to the Red Cross at the time. (Now instead of an ad, you have to do a sidebar column article, or text link, or some such.)

      Google has shown that giving great search results is rocket science, and I'm grateful for what they've done. The quality of their search results is what has made the internet such a life-changing part of modern culture. Giving savvy webmasters who buy and sell ads the opportunity to improve their placement in search results by adding rel="nofollow" to paid ads really seems pretty straightforward to me. Google's been publicly discounting obvious selling of PageRank for a very long time, now they are just making it easier for webmasters.

      Since this is a blog with very little readership, I wouldn't expect much in the way of comments, but to forestall one kind, yes, I know Google is very powerful, and no, I don't think this is an example of them abusing their power.

      I think their larger problem is trying to segregate business results from informational results. There can no such artificial segregation. It is not possible to separate commercial from non-commercial. You can take any example of one, and change it into the other. Google does this to try to make the job of keeping the index clean easier by encouraging commercial results to buy ads. Unfortunately, this is evil: suggesting that businesses should work with ads, and not their placement in the organic SERPs. I realize that commercial sites will try to spend money to improve their position in the organic SERPs, and that this effort often controverts the quality of the SERPs, but trying to strong-arm them with "Yes, spend the money, but give it to us (Google) instead" is not ethical. It's like paying protection because Google says "this is our turf."

      Google should change their position on this. It's fine to emphasize the benefit of buying ads, but not to state that you should buy ads to the exclusion of doing all you can to rank in the organic SERPs.


      Read more!

      Saturday, January 20, 2007

      Can Google leapfrog PayPal and end up a player in the financial markets?

      Another "What might Google's future hold?" article.

      When I do business development and marketing consulting for businesses, the factor that most often determines what the business will be doing if still successful two years hence is what is their core competency, and what internal barriers to execution are there?

      With Google, they have been developing some fascinating core competencies. Take fraud detection. Building on their competency in search, they have developed an advanced and ever-changing click fraud detection system. Will they be able to apply this to their payment processing service, and will it give them an advantage vs. PayPal?

      PayPal has been very unpopular during virtually all of its business life. There were a lot of online payment processors starting around the same time, and to win against competition, PayPal concentrated on simplifying it's fraud prevention and recovery. REALLY simplifying. As most people know, PayPal will freeze the accounts of anyone it suspects being even peripherally involved in fraud--meaning you don't have to do anything wrong to have your funds frozen for 6 months.

      Sure enough, fraud took out the competition, and PayPal survived their users wrath. (And as far as I can tell, they're handling fraud and angry customers very little different today than they did years ago.) PayPal's core competency was in part willingness to suffer the "PayPalSucks" websites and still hang on to enough dedicated users by getting the features right and growing quickly.

      Fast forward some years. Enter Google. In one of their many recent imitations of Microsoft, they are entering a market against a very successful, entrenched player. But they are internally synergistic: Google is rolling out places to spend your money AND providing the payment service. And they excel in managing and delivering features over the internet on a large scale.

      But what if their fraud detection is an order of magnitude better than PayPal? Can they turn this into a decisive advantage? If so, I would say yes. A lower cost of fraud means they can lower the cost of merchant services. Then, similar to how I mentioned they might get into the finance world by automating investment, they would be in financial services. And I think they will grow in that area.

      The thing about Google is, their expertise is solving problems in real-time and rapidly scaling up delivery of the solution. There has never been a company quite like them. GE's past emphasis on management best practices and execution is the closest parallel I can think of. GE had repeatedly been able to take on an incredible variety of business successfully because of this emphasis on smart execution. And I think Google does them one or two better.

      So I'm still predicting that Google will be, one way or another, applying their brainpower VERY successfully in finance before the decade is out. They are working on prediction markets already. There is no more profitable place for Google's digital IQ points to be applied. Taking on PayPal successfully might end being just one more route into Global dominance in the financial markets.


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      Friday, January 19, 2007

      All your bandwidth--and your money?--belong to Google

      And after they dominate that, then what? Things ever bigger, of course: Dominating the financial markets

      As more bandwidth becomes available, new ways to use it up an order of magnitude or so beyond what the current network can handle will always come about. Bandwidth need follows its own version of Moore's Law

      There will always be huge new bandwidth consuming developments. Today's is video. Yesterday's was bitTorrent. What can scale up most rapidly to meet internet bandwidth demands? Peer-to-peer (P2P). So the question becomes: who can scale up a large P2P solution the fastest? Robert X Cringley has one answer: Google.

      The kind of P2P I'm talking about is where the web pages and files you want from the internet are duplicated somewhere physically near to you--so you browse the internet, but a large portion of your bandwidth needs are handled by duplicate files located near to you. That way, your bandwidth needs affect only a small portion of the internet--the portion closest to you. (Well-explained here by Cringely.)

      Google is building a lot of data centers. Places where they can store parts of the internet near to each of us. Then as the companies we rely on to give us bandwidth today can't keep up with our video and other high-bandwidth needs, Google steps in to give us a virtual increase in bandwidth by storing (caching) key parts of the internet near us.

      P2P is also more responsive to the kind of brainpower culture Google brings to the game than traditional bandwidth. There are many stories of well-funded organizations failing to handle the technical side of scaling up the bandwidth and features of an existing product. Friendster and Yahoo! Search Marketing are two of my favorite stories of failures to execute. Took 'em both years to get where they thought they could be in months.

      Google understands the technical side of scaling up with smart features better than probably any company that has yet existed. Giving us a high-bandwidth internet connection through P2P is tailor-made to their expertise. One question will be: What to cache? They can't store the whole internet.

      But who better to figure out how to handle user requests in real-time than Google?

      Can Google use their core competency to dominate financial markets?

      Finally, for the most interesting part: What if their stock price quadruples again when they are perceived for dominance in this new area? With the money from that kind of market valuation, what will they choose to do next? That kind of financial power begets other kinds of power as well. It gives them great leverage to increase ... their financial power! Really the question is, what can Google do if they have one more big success?

      Right now there are a lot of programs trying to read news in real time and make automated investment shifts. At the potential kinds of valuation and dominance Google could achieve, they could toy with dominating computerized investment intelligence (I won't call it AI) just as a means of protecting their finances. Google is already more expert at reading text and understanding what it means, and matching text queries to other text--it's their search technology! They could easily extend this to automating the reading of news and linking it to financial decision making.

      And once they start playing seriously in that area, there's no reason they shouldn't be able to dominate there too. Part of their business model seems to be "do the smartest thing, in the smartest way, with the smartest people." You know there are things they would love to do if only they had another few hundred billion dollars more. And computerized investment programs would be a great way to get there, if they could find a legitimate reason to move in that direction.

      What I'm saying here is that they can create a positive feedback loop that makes them bigger and more powerful without a visible end in sight. Google to date has demonstrated an excellent positive feedback loop, but they're still a young company as far as charting new directions.

      Really any additional huge success on their part can begat more huge success, because they will think big. They are trying to think of things no one has ever considered before. Moving into Artificial Intelligence in the financial markets (there, I said it) is just one possibility.


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      Wednesday, November 29, 2006

      Asking for help: Google, friends, and the internet

      Uclue.com is a new website by a number of researchers who used to work for the (now canceled) Google Answers program. (Added March 7, 2007). Another good site is QUNU.

      When you have a problem and ask for help, you instantly have a new problem: Getting the person helping you to understand your problem.

      People asking questions via text systems typically believe:

      1. Their question is clearly stated and formed appropriately to what they are seeking;
      2. The form of answer or support needed is understood;
      3. The primary context of their need is obvious;
      4. They will not need to use other help resources to get a complete answer;
      5. They won't need to provide follow-up clarification (or they would have already done so);
      6. Repeating a question is a form of improving communication.
      If you're asking for help, consider that any of these six beliefs may be false, and be ready to follow-up without showing frustration. This leads to:

      RULE #1: It doesn't matter how well YOU think you are stating your need, what matters is how well you help the person trying to assist you to understand your need.

      It's not about how clear it is in theory, how excellent your logic is, or how well you understand your problem, it's about how well the person helping you understands what you need. If there's a problem in communication, the person asking for help has the most power and responsibility to resolve it. If you ask for help and end up frustrated, let the person trying to help off the hook or try to figure out what they need to help you. Without bringing up how bad your day/job/whatever has gone. (It can sound like you are accusing the support person of being the last straw in a series of problems.)

      Nearly as important: if you have enough information to check a help system, do so before requesting more help. Don't make the person assisting you read the manual/view the help system/use Google and cut and paste what you should have already found. For example, don't write "I clicked what you said to, a box appeared with a word I don't recognize, and now I don't know what to do." Type that word you don't recognize into the help system for your software or site. Or type that word into Google, along with the name of your software or site. If you don't know what RTFM means (it's NOT "Rolling on the floor...") , click to see why it returns over 300,000 results in Google.

      And this leads to ... RULE #2: Check a help system and tell your support person what keywords you looked under and what you found before asking them for assistance. Expert helpers know it's all about the keywords used when searching for help. Let them help use the best keywords. And realize that many voicemails to tech support come in pairs: Call #1--"I've got a problem. Call #2--"Never mind."

      My favorite variation is a well known run-on sentence, familiar to everyone who's ever had a roommate: "Where-are-my-keys-never-mind-I-found-them." At the same time, people want to help, so let them. If you tell your support person that you tried online help and Google, and what keywords you used, the war stories they tell around the watercooler aren't going to include your name, except in praise.

      Rule of thumb: Ask for help after checking help more than once, but before going blind in frustration. My favorite excuse for not checking a help system is: "It's just a quick question, and they can just give me a quick answer." About one third of the time, this succeeds with only a little follow-on clarification. But at it's worst, and also about one-third of the time, the person asking becomes frustrated at the person assisting for not answering well enough after several back-and-forths.

      Why does this happen? The questioner didn't want to be responsible for helping the person answering. After all, it was "Just a quick question." And follow-on questions (or anything requiring more time on the part of the person assisting you) often need to be phrased as additional requests.

      This leads to ... RULE #3: Just because someone helped you get started doesn't mean they agreed to provide step-by-step support over hours or days until you are satisfied. Do NOT follow up a question with a command "Now go look at my website, and tell me ..." DO take charge in helping them help you, and you'll be surprised how much they want to help, and how much less frustration and time-wasting will take place. I'll write more about this topic in a future article, including rules for the person providing the help. Here's a preview: RULE #1 for helpers: Don't try to solve problems by email. From best to worst:
      1. Show up in person,
      2. connect to their computer remotely,
      3. talk on the phone,
      4. post by forum,
      5. create a help video,
      6. send links to help files or articles,
      7. text/IM,
      8. communicate by email.
      What's wrong with email as a problem-solving medium could fill a book. Even choosing the sign-off can be fraught with peril. Here's what the New York Times says about that. Meantime, here are those resources I promised:
      • Lose Your Wikipedia Crutch: 100 Places to Go for Good Answers Online
      • 100 Unbelievably Useful Reference Sites You’ve Never Heard Of
      • Library Chick - "Links to the best of the Internet's FREE resources for those with big brains and small pocketbooks!"
      • Library of Congress (DC) - http://www.loc.gov/rr/askalib/ An online reference service (via email) from the Library of Congress. Live chat available for certain subject areas
      • Internet Public Library - http://www.ipl.org/div/askus/ Volunteer librarians answer general questions or provide starting places for research at the IPL Reference Center.
      • Seattle Public Library (WA) - http://www.spl.org/default.asp?pageID=help_ask Seattle Public Library's Quick Information Center offers phone, email and live chat reference service.
      • KANAnswer (KS) - http://skyways.lib.ks.us/KSL/KLNB/KANAnswerWeb/index.htm This statewide virtual reference project serves Kansas residents and answers questions about Kansas for non-residents.
      • Auburn University (AL) - http://www.lib.auburn.edu/askref.html Ask a Librarian email reference service for the faculty, staff and students of Auburn University.
      • National Library of Scotland - http://www.nls.uk/info/readingrooms/askalibrarian.html Global, web-based reference service from the National Library of Scotland.
      • Stumpers-L - http://domin.dom.edu/depts/gslis/stumpers/ A networking resource for reference questions that have people, in essence, stumped. Sponsored by the Graduate School of Library and Information Science at Dominican University, Stumpers-L was founded as an email-based resource where reference librarians can help each other find the answers to difficult questions, but anyone can join.
      • Answerland (OR) - http://oregonlibraries.net/ Oregon's Live Information Service, email or chat live with a reference librarian.
      • Ask a Librarian - http://www.ask-a-librarian.org.uk/ Electronic reference library combining resources of the UK's public libraries. Ask questions and check the archives for previous answers.
      • Providence Public Library (RI) - http://www.provlib.org/elibrary/emailref/emailref.htm Answers to brief, factual questions and assistance with search strategies via a web form.
      • New York State Library (NY) - http://www.nysl.nysed.gov/refserv.htm Guidelines for users submitting reference questions to the New York State Library via email.
      • Free Library of Philadelphia (PA) - http://libwww.library.phila.gov/faq/eref.cfm The Free Library of Philadelphia answers reference questions via an email form and live chat.
      • Southwest Minnesota State University Library - http://www.southwestmsu.edu/library/askref.cfm During the academic year, reference librarians are willing to answer short reference questions by e-mail.
      • Florida International University (FL) - http://www.fiu.edu/~library/services/asklib.html Email or chat with a FIU Reference Librarian.
      • Tartu University Library, Estonia - http://www.utlib.ee/en/index.php?cat=ref Quick answers to brief questions about materials in the library's reference collection.
      • Santa Monica Public Library (CA) - http://www.smpl.org/forms/email_reference.htm Librarians at Santa Monica Public will answer questions via email or fax.
      • Newton Gresham Library (TX) - http://shsu.cb.docutek.com/vrlplus/vrl_entry.asp Online reference services (email and chat) for students, faculty, and staff of Sam Houston State University, TX.
      • Collaborative Live Reference Services - http://people.lis.uiuc.edu/~b-sloan/collab.htm Listing of collaborative live reference services
      • Lappponica - Northern information search (SE) - http://www.lapponica.net/ Information on Lapland, North Calotte and Barents Euro-Arctic, sami people. Provided via email by libraries and museums in Lapland. In Finnish, English and Swedish.
      • Kentucky Virtual Library (KY) - http://www.kyvl.org/html/ref/helpform.shtml Online form to submit questions to the librarians at the Kentucky Virtual Library.
      • Kenton County Public Library (KY) - http://www.information-station.com/ Information Station is an online live referencesite where real librarians answer your general reference questions.
      • Email Reference Sites - http://people.lis.uiuc.edu/~b-sloan/e-mail.html A list of library sites which have forms for submitting questions by email. Some have archives of previous questions and answers.
      • Kansas City Public Library (MO) - http://www.kclibrary.org/about/contactform.cfm Email form for asking reference questions of Kansas City Public librarians.
      • State Library of Tasmania - http://reftracker.statelibrary.tas.gov.au/reftracker/reft100.aspx?key=sltclient Form for submitting a reference enquiry to the State Reference Service in Tasmania.
      • Nashville Public Library (TN) - http://www.library.nashville.org/Links/Askalibrarian/index.html Nashville librarians provide reference services via phone or email. Also chat live with a librarian with video, audio, and co-browsing capabilities.
      • National Library Board of Singapore - http://www.elibraryhub.com/libraryServices/referencePointForm.asp?sub=lib Electronic reference source providing brief factual answers or pointers to more in-depth information.
      • AllExperts.com - http://www.allexperts.com/ Volunteer experts answer all your questions.
      • Wondir - http://www.wondir.com/ Ask or answer questions on all topics. Responders are eligible for tips, prizes, and published ratings.
      • Ask A+ Locator - http://www.vrd.org/locator/ Use the search tool here to find quality educational "Ask An Expert" sites. All sites are screened before being entered in this database.
      • AskAnOwner.com - http://www.askanowner.com/ The AskAnOwner community gives consumers the opportunity to ask direct questions to users of products and services. They can expect honest and direct answers to there questions.
      • Find an Ask An Expert Site - http://www.cln.org/int_expert.html Nicely organized index of sites where you can ask an expert.
      • Ask Me Help Desk - http://www.askmehelpdesk.com/ Become an expert or ask an advisor about subjects such as homework help or interview questions at this question-and-answer community.
      • The Answerbank.co.uk - http://www.theanswerbank.co.uk/ United Kingdom based question and answer site with weather, crosswords, quizzes and horoscopes.
      • Ask The Inventors - http://www.asktheinventors.com/ Free help for first-time inventors about how to go from idea to patenting, marketing and licensing.
      • Ask a Chef - http://www.askachef.com/ Questions answered about cooking from volunteer expert chefs.
      • Globe Alive - http://www.globealive.com/ Searchable database of experts standing by to help you.
      • Able2Know - Ask an Expert - http://www.able2know.com/ Ask an expert at this knowledge exchange where experts answer one's questions. Features discussions on diverse topics.
      • Nadlan Info - http://www.nadlaninfo.com/ Panel of construction experts responds to questions about civil engineering, architecture, interior design, and plumbing.
      • UKExpert - http://www.ukexpert.co.uk/ A discussion site with a large team of expert moderators and members making up its community. It also has live news, polls, and a photographs section.
      • The Expert Network - http://www.asktheexperts.org/ Get expert advice from one of our many local professionals across the United States. Some experts may charge a fee.
      • Ask A Linguist - http://www.linguistlist.org/ask-ling/ Post a question involving language to a panel of linguists; browse and search past answers.
      • PointAsk - http://www.pointask.com/ Register to ask and answer questions. Gain points for good ones.
      • Yahoo Group: Science Help - http://groups.yahoo.com/group/sciencehelp/ Ask questions about biology, physics and chemistry.
      • Ampleo - http://www.ampleo.com/ Offers emailed responses to inquiries compiled by researchers.
      • ask BAR - http://www.askbar.com/ Ask questions and get free expert answers from real people in almost any topic.
      • Since You Ask - http://home.flash.net/~goodkids/sya.html Ask any question, researchers will find the answer and post it on the page.
      • CIO Magazine's Ask the Expert Series - http://www2.cio.com/ask/expert/ Pose questions to industry leaders. Specific questions will be selected to be answered by each month's expert. Responses will appear during the last two weeks of each month.
      • European Experts Exchange - http://www.fecj.org/europeanexperts/ Multilingual experts offer their feedback on common open-source applications, including PHP and MySQL.
      The "New" Google Answers

      I think the service was discontinued in part because they hadn't been able to educate users well enough on how a text-based (email, forums) question and answer process should work. Free services have the same problem.

      But as a paid service, Google Answers had to do this better than the free services to become popular enough to keep around. Google itself has the same issue: Few people know or use the advanced features of Google search, as Google does little to actively promote it's own features. (But it's free, basic search works very well!) Yes, there was lack of clarity in the Google Answers pricing model: It was hard to know how much to offer for a question, so people often offered too little. But that seems to me to be just another symptom of people not understanding how to ask for help via text systems such as email or forums.


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