Have a site, not sure what to do next? Here's a quick and easy starting point for any site (read to the end for more advanced stuff):
- Get into Yahoo!'s and Google's local directories. This means people searching for businesses like yours in your area WILL find you.
- Create an email signature with a link to the site. This is so all your emails will have a link to your site for people to click (kind of like a P.S.).
- Whenever you send one of those fun or useful emails to multiple people, also bcc: it to your blog. Whatever stuff you're already sending out, whether it's tips, news, jokes, pics .. whatever. (Get a free blog in just minutes, and if you use blogger, here's how to email your posts.)
Interested in the advanced stuff? Here's the beginner's guide, plus a great resource for more articles, and then there's my favorite: a great guide to ranking factors for your site. Worth doing if you are able to edit your HTML is to find the
</head>on the html of your home page. Then paste this just in front of it:
<meta name="description" content="This sentence describes my business.">Change "This sentence describes my business." to something reader friendly.
Of course, every business should collect whatever customer information it can and market to their existing customer base